Nike shares fall as weak outlook outweighs quarterly earnings beat
Nike reported quarterly revenue of $11.21 billion, down 4% year over year and about $107 million below the cited analyst consensus, while diluted earnings of 48 cents topped the 43-cent estimate. The company forecast fiscal 2027 revenue down by a high-single-digit percentage and adjusted earnings of $1.15 to $1.35 per share; Greater China revenue fell 26% on a currency-neutral basis. Nike shares closed at $33.87 on Oct. 2, down 3.64%.
What changed Gross margin improved from 42.2% to 42.8%, yet gross profit fell 3%. Lower logistics costs helped profitability without reversing the sales contraction.
Why it matters Nike employees face job reductions as the company restructures, but the scale of the workforce cuts has not been disclosed.
What to watch next Nike plans to reorganize into three geographies in fiscal 2028, combining Asia Pacific with Greater China and creating an Americas region.
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